The question
Why do free users stay free?
The decision it supports
Pricing, packaging and the upgrade path
Use cases
The questions we answer. The decisions they support.
The question
Why do customers leave?
The decision it supports
Where to focus retention work
The question
Where do new users get stuck, and why?
The decision it supports
Which onboarding step to fix first
The question
Which features matter, and which get missed?
The decision it supports
What goes on the roadmap next
The question
Does our message land with the people we want?
The decision it supports
Positioning and website copy
The question
What do people in a new market actually need?
The decision it supports
Whether, and how, to enter it
Less second-guessing.More understanding.
A clearer picture of the people behind your decisions, with 8x owning the research work.
Qualitative depth, quantitative reach, from the team at 8x.