Customer research software for teams who ship weekly

Built around a decision, not a report

A study starts from the decision it has to inform — whether to change the price, rebuild the onboarding, or drop the feature nobody mentions. What comes back is ordered by what should change, with the uncertainty stated rather than smoothed over.

• 1.1

  Findings ranked by weight of evidence, not by order of discovery

• 1.2

  What remains unclear is named, so you know what the study did not settle

• 1.3

  Recommendations tied to the passages that justify them

Your own customers, or people who are not yet

Interview the people already in your product, or have participants recruited for an audience you do not reach yet — a new market, a competitor's users, a segment you are considering.

• 2.1

  Invite your users through your own product

• 2.2

  Recruitment available as an add-on when you need an outside audience

• 2.3

  Participants choose whether to take part before anything is recorded

Research that keeps up with the roadmap

Weekly shipping and quarterly research do not meet. Studies here can run continuously, triggered by what people do, so the evidence is as current as the release it is meant to inform.

• 3.1

  Continuous studies rather than one-off projects

• 3.2

  Triggered by product telemetry, including PostHog

• 3.3

  Hundreds of interviews at once, so a question is answered in hours

When this is the wrong tool

This is qualitative research: it explains why, in people's own words. It will not give you a statistically representative measure of how many — for that you want a survey platform. It is also not a repository for research you have already done elsewhere, and it does not replace an agency on work that needs a human researcher in the room.

See it before you decide

Talk or type your question and watch it become a study brief and a sample interview. Nothing to install, and no card.