AI for market research that talks to real people

Real respondents, not a model imagining them

A growing number of tools will generate the respondents too — a model predicting what a shopper like this would probably say. That is not fieldwork. Every interview here is a real person having a real conversation, and you can read what they said.

• 1.1

  Your own customers, or an audience recruited for the study

• 1.2

  The AI asks your question and follows up when an answer is thin

• 1.3

  Voice or text, chosen by the respondent, in their own language

• 1.4

  Every theme opens onto the passages that produced it

Fieldwork that fits inside the decision

Commissioned qualitative takes four to eight weeks, which is why it is usually bought once a year and why the answer so often arrives after the decision. Interviews here run in parallel, so the question you have on Monday is answered this week.

• 2.1

  Hundreds of interviews at the same time instead of a scheduled queue

• 2.2

  Findings the same day, in time to change what you were going to do

• 2.3

  Run the same study again next quarter without renegotiating a scope

• 2.4

  18 languages at once, so a market is not dropped on cost

The questions a number cannot answer

Tracking tells you the line is down nine per cent. It does not tell you that the new cap looks like the own-brand one, or that the delivery slot people wanted was never offered. That is the part this does.

• 3.1

  Why a product sells in one market and stalls in the next

• 3.2

  What people say about a launch, in their words, within days of it

• 3.3

  Which objection actually stops the second purchase

• 3.4

  What your own customers would say if nobody from the brand was listening

When this is the wrong tool

This is qualitative. It will not size a market, measure share or give you a number you can defend to a board — a panel survey does that, and this explains what the survey found. If people need to hold the product, taste it or react to each other in a room, that is still a room with a human in it.

See it before you decide

Talk or type your question and watch it become a study brief and a sample interview. Nothing to install, and no card.