Privacy Policy

• Account data: your name, email, and authentication details when you sign up.
• Interview content: the responses participants and testers give during an AI interview, and the transcripts produced.
• Usage data: basic logs and device information needed to run and secure the service and, where section 9 allows it, which pages and features you use and which ad brought you to us.

We use it to operate the service: to run interviews, attribute feedback to the right tester, generate summaries and synthesis, and keep the product secure. We do not sell your personal information.

Interviews and synthesis are powered by large language models from Anthropic, and voice interviews use speech-to-text from Deepgram. Interview transcripts and study objectives are sent to these providers to generate questions, summaries, and themes. If you verify for our panel, the audio of your verification video is also transcribed by Deepgram and analyzed by Anthropic to assist a human reviewer, who makes the final decision. We send only what is needed to produce the result and do not use your content to train our own models.

We share data with infrastructure providers that run 8xResearch (for example our database, email, and AI providers), only as needed to deliver the service. Where section 9 allows it, Google and LinkedIn also receive data through their advertising tags, and PostHog through its product analytics, as described there. A creator can generate a read-only report link; if shared, anyone with that link can view the aggregated readout, so share it deliberately.

We keep your data for as long as your account is active or as needed to provide the service. You can ask us to delete your account and the data associated with it, subject to legal retention requirements.

Depending on where you live, you may have the right to access, correct, export, or delete your personal data. To exercise these rights, contact us using the details below.

We use industry-standard measures, including encryption in transit and at rest, access controls, and rate limiting, to protect your data. No system is perfectly secure, but we work to keep your information safe.

If you choose to verify for our participant panel, we collect a short video you record of yourself, your birth year (to confirm you are 18 or older), and your country. Verification is optional.

The video is stored privately. Its audio is transcribed and analyzed by our AI providers (Deepgram and Anthropic) to assist our team, who review each video by hand and make the final decision. Because the video shows your face and is used to confirm your identity, we treat it as sensitive personal data. It is not published or shared. We keep it until you ask us to delete it; there is no fixed automatic expiry today.

You can delete your verification video and the age and country we hold at any time from your account settings. You can also ask us to delete them by contacting support at the address below.

On 8xresearch.com, including the sign-in pages and the signed-in app, we use the Google Ads tag and the LinkedIn Insight Tag so that Google and LinkedIn can tell us whether an ad led to a signup or a booked demo, and so they can show our ads to you on other sites. These tags set cookies and tell Google and LinkedIn which pages on our site you visit, with account identifiers and tokens removed, along with the technical details any website visit carries, such as your IP address and browser. We never send them your name or anything from your interviews or reports. If advertising cookies are on for you (in some regions we ask first, and you can turn them off anytime from “Your privacy choices” or “Cookie settings”), we may share a hashed version of your email address (scrambled so it can't be read back) with advertising partners such as Google and LinkedIn, to measure and improve our ads. We never share your email in readable form. When advertising cookies are on for you and you book a demo, the ad campaign that brought you (for example a click id) is passed to our scheduling provider, cal.com. When you arrive from one of our ads and the choice described below allows it, we also keep a first-party cookie (x8_ads_touch) for 7 days that records which campaign brought you, so we can count signups and booked demos per campaign ourselves; it is never sent to Google or LinkedIn.

In the EU and EEA, the UK (with Gibraltar and the Crown Dependencies), Switzerland, Brazil, Turkey, the United Arab Emirates and Quebec, and wherever we cannot tell which country you are in, these tags and PostHog (below) stay off until you allow them through the notice we show on your first visit. There we keep an Accept for six months and a Decline for 13 months, and then ask again. Everywhere else they run by default, and if you turn them off we keep that choice for 13 months. Either way, you can change your answer at any time through “Cookie settings” (“Your privacy choices” outside the places listed above): it is in the footer of our website, at the bottom of the sign-in, sign-up and welcome pages, and in the account menu of the signed-in app. If your browser sends a Global Privacy Control signal, we treat it as a no everywhere, even if you clicked Accept.

Separately, we use PostHog, a product-analytics service, to see how the site and the app are used. It records which pages and features are used, never what is in your interviews or reports. It follows the same choice as the advertising tags. Interview and reward pages show no notice, so in the places listed above PostHog stays off on them unless you have already allowed it elsewhere on our site.

Questions or requests? Email support@8xresearch.com.