What could we learn?
What a complaints inbox never tells you.
- Service failures: what actually happened, from the person it happened to, not from the ticket that was raised about it.
- Branch & regional gaps: whether a location is losing customers for its own reasons or for the company's.
- Why customers stop coming back: the ones who never complained, who are most of them.
- New service lines: whether people would use the thing you are about to spend a year building.
