Features
Everything a study needs, from the first question to the proof.
What 8x gives your team at each step of the research. Some of it runs quietly in the background. All of it is there when you want to look closer.
01 / Plan
Plan the study in a conversation
Start with what you want to learn. The study builder does the drafting and only asks what it can’t work out.
- Start with a question, not a form
- Describe what you want to learn in your own words. Add up to six files, from briefs and transcripts to CSV or JSON exports.
- A study builder that drafts with you
- It sets the objectives, audience, product steps and questions, one question at a time, and checks the study before it goes live.
- Audience and screeners
- Age range, sample size, interview languages and screener questions with qualifying answers, so the right people get through.
- Edit anything, any time
- The study sits beside the chat as a live document. Change it by hand, preview it as a participant, and it saves as you go.
02 / Reach
Reach the right people
Talk to your own users where they already are, or to participants we recruit for you.
- An in-product widget
- Invite users at the right moment: after a delay, as they’re about to leave, on an event you send, or on chosen pages. They agree before anything starts.
- Share links and email invites
- An open link anyone can use without logging in, or personal invites that show who opened and who finished.
- The 8x participant panel
- No user base yet, or a new market? Recruit from the 8x panel. Our team reviews every panel study before it goes live.
- Targeting and timing
- Choose who sees the widget by country, traits or events, and set when a study opens and closes.
- Your brand
- Interviews and the widget carry your workspace name and colour, in a light or dark style to match your product.
03 / Interview
Interviews that listen, then follow up
An AI moderator runs every conversation one to one, so you hear the reasons, not just the ratings.
- Voice first, text when needed
- Participants speak and see live captions word by word. They can interrupt and take their time, and it falls back to text where voice isn’t available.
- Follow-ups that respond
- A live checklist tracks what each interview has covered and steers the next question toward what’s still missing.
- 8 languages
- English, Vietnamese, Thai, Indonesian, Malay, Filipino, Turkish and Brazilian Portuguese.
- Many conversations at once
- Interviews run in parallel, so a study fills up without weeks of scheduling.
04 / Analyse
One clear answer, with the evidence
When the interviews are in, analysis runs by itself. Every interview is read, coded and themed, then brought to a single recommendation.
- A live board while it runs
- See how many usable interviews are in, when the answer is expected, and a researcher’s check of the first interviews.
- Every interview read
- Each conversation gets its own memo, then a shared codebook and themes across the whole study.
- One recommendation, or an honest no
- The analysis names a single recommendation, or says plainly when the evidence doesn’t separate the options. Counts are calculated, not guessed.
- Themes you can weigh
- Who you talked to, what you heard, how common and how serious each theme is, and what was ruled out.
- Quotes in context
- Every claim links to the exact words, in the original language with a translation, and the moments around them. Anonymise them with one tap.
- Share it
- Copy a summary for your team, or share a read-only link that needs no login.
05 / Act
Act on it, and see if it worked
Research is only useful if it changes something, so 8x keeps track of what you did next.
- Mark it shipped
- Record the change you made from a recommendation.
- Before and afterEarly access
- Connect PostHog and 8x reads the metric the change should move, before and after, week by week.
- What to ask next
- Every study suggests the follow-up questions worth asking, and your studies home keeps a record of what worked.
06 / Your team
Built for the whole team
Everyone can see what you know about your users, and ask about it in the tools they already use.
- Roles and invites
- Owner, admin, member and viewer roles. Admins invite teammates; members create studies.
- Ask 8x from Claude or ChatGPT
- The 8x MCP server lets anyone on the team explore findings, check evidence and compare studies, or create and launch a study, from Claude, ChatGPT, Claude Code or Codex.
- Connect your analytics
- Connect PostHog, or any analytics tool with an MCP server, and choose exactly what 8x can read.
Less second-guessing.More understanding.
A clearer picture of the people behind your decisions, with 8x owning the research work.
Qualitative depth, quantitative reach, from the team at 8x.