Static surveys
- Only asks what you already thought to ask
- Open-text boxes get “it’s fine”, or skipped
- Can’t follow up on a surprising answer
Understand what your users want, and why.
AI-led interviews that ask smart follow-ups and turn hundreds of conversations into clear answers, in hours.
Qualitative depth. Quantitative reach.
Scroll
The difference
A survey gives you the what. An interview gives you the why.
Learn why users churn, ignore a feature, or never upgrade, in their own words.
8xResearch interviews
- Asks the questions you didn’t know to ask
- A real conversation pulls far more out of people
- Digs in: “where exactly did you get stuck?”
Surveys still win for quick quant signal, that’s the in-app feedback pop-up. 8xResearch is for the depth a number can’t give you.
How it works
Create your study
Describe what you need to learn. We draft the guide and follow-ups.
Study designer
Why aren’t free users upgrading to Premium?
What decision hangs on the answer?
Whether we rebuild the paywall next quarter
Who should we interview?
Free plan, active in the last 30 days
Free-to-paidDraft
Objectives
- Why free users stay on the free plan
- Decision: rebuild the paywall
Audience
- Free plan
- Active 30d
- 3 screeners
Product
- Web · upgrade flow
- Task: try to upgrade
Interview
- Warm-up — the last tool you paid for
- The moment — when you first hit the paywall
- The stall — what you did instead
- The catch-all — what should I have asked?
Review
- 11 questions across 4 sections
- Ready to launch
8xResearch recruits participants
100s
Interviews running in parallel, not one at a time.
AI-moderated interviews
Surfaces the churn reason hiding off the form
A real one-on-one conversation with every participant.
Example · live transcript
Interviewer
What made you stick with the free plan?
You
Wasn’t sure Premium would save me time.
Interviewer
Which feature would’ve convinced you?
Insights in hours, not weeks
Get ranked themes and supporting quotes the same day.
Top themes · 312 interviews
Why aren’t free users upgrading to Premium?
Wants proof on their own data46%
Unclear time-to-value31%
Price vs. perceived value23%
Pricing
Pricing that fits how much you research
A private-beta plan tailored to the studies you run.
Private beta
Let’s talk
Custom to your usage. No seats, no per-study surprises.
EVERYTHING INCLUDED
AI-moderated interviews, voice or text
Conversational study builder + discussion guide
Invite your own users, or recruit from the 8x tester community
Ranked themes, quotes, and a shareable readout
Stop guessing. Start asking.
Bring your hardest user question. We’ll show you 8xResearch interviewing real people about it, and the answers it finds.
Qualitative depth, quantitative reach, from the team at 8x.