Understand what your users want, and why.
8xResearch’s AI researcher interviews your users one-on-one, asks the follow-ups a survey never could, and turns hundreds of conversations into clear answers, in hours, not weeks.
Qualitative depth, quantitative reach, the manual interview, run at scale.
Live interview
Premium conversion study
Emerging themes
Trusted by the teams that obsess over their users
The difference
A survey gives you the what.
An interview gives you the why.
The “why” is the part you can’t get any other way, and it’s exactly what tells you why users churn, ignore a feature, or never upgrade.
Static surveys
- Only asks what you already thought to ask
- Open-text boxes get “it’s fine”, or skipped
- Can’t follow up on a surprising answer
- Misses the reason nobody put on the form
8xResearch interviews
- Asks the questions you didn’t know to ask
- A real conversation pulls far more out of people
- Digs in: “where exactly did you get stuck?”
- Surfaces the churn reason hiding off the form
Surveys still win for quick quant signal, that’s the in-app feedback pop-up. 8xResearch is for the depth a number can’t give you.
How it works
Consumer insight without the hassle
Go from a first question to a comprehensive report, without agencies, scheduling, or slow turnaround.
New study
The platform
The AI-first research platform
Everything a great researcher does, recruiting, moderating, transcribing, synthesising, running at software scale.
AI-moderated interviews
Probe deeper with an interviewer that runs a personalised conversation with every user, at scale.
Actionable results, instantly
Auto-generated takeaways, personas, and the top themes, with the quotes and clips that back them.
Personas
- • The cautious trial-er
- • The time-strapped lead
- • The power user
Top themes
- • Needs proof on own data
- • Unclear time-to-value
- • Onboarding friction
Recruit participants
Use your own users or our panel of millions, B2B and B2C. We screen and qualify for you.
50+ languages
Interviews are conducted and analysed natively, then synthesised back in one place.
Test any stimuli
Show concepts, screenshots, pricing, or Figma prototypes mid-interview and capture reactions.
Voice, video, or text
Meet users where they are, typed chat, voice, or video, and transcribe it all automatically.
Use cases
Point it at your hardest “why”
Most teams start with the question keeping them up at night, usually why users aren’t converting to paid.
Try the interviewer yourself
Have a 2-minute conversation with 8xResearch and see how it probes.
5×
Deeper responses than an open-text survey field.
< 24h
From launching a study to a shareable readout.
100s
Interviews running in parallel, not one at a time.
50+
Languages interviewed and analysed natively.
“We learned more about why people weren’t upgrading in one night with 8xResearch than in a quarter of surveys. It kept asking the exact next question we would have.”
Alex Rivera
Head of Product, B2B SaaS
50+
Languages, interviewed and analysed natively.
Enterprise-ready
SOC 2 · GDPR · data encrypted in transit and at rest.
Stop guessing. Start asking.
Bring your hardest user question. We’ll show you 8xResearch interviewing real people about it, and the answers it finds.
Qualitative depth, quantitative reach, from the team at 8x.