Tracking says the line is down nine per cent. It does not say the new cap looks like the own-brand one, or that the size people wanted was never on the shelf. Interview hundreds of your shoppers at once, in their own language, and get the reasons back ranked, with the quotes behind them.
Book a demoPut a new pack, format or flavour in front of hundreds of shoppers before it goes to print, not after the first month of sell-through.
Find out what someone bought instead of you, and what made them reach for it.
Hear how a market you have not launched in yet talks about the category, in its own language.
The part a sales report leaves out.
The people who actually hold the product.
Reasons, ranked, with the words people used.
“Why is the new pack selling in one market and not the other?”
We shape the study with you, speak to the right people, and bring back findings and recommendations you can act on.
A line that slipped, a launch that did not land, a market behaving differently from the rest. Bring the question rather than a questionnaire.
Describe what you need to know and who you need to hear from. The study builder drafts the objectives, the screener and the interview, and asks only what it cannot work out.
Interviews run in parallel, by voice or text, in the language each person actually speaks. The AI follows up when an answer is thin, which is where the real reason usually is.
Themes come back ordered by weight of evidence, each one opening onto the passages that produced it, so a finding can be checked rather than taken on trust.
Run the same study after the new pack, price or campaign is live, and compare it with what people said the first time.