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02 / Product managers & growth teams

100 Deep User Interviews.
At the Speed of a Survey.

Move past shallow metrics and blind guesses. 8x Research automates deep, 1-on-1 user interviews the split-second a conversion drop occurs. Get ranked, evidence-backed insights to confidently de-risk your next sprint cycle or shape your positioning in a new market.

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Where 8x Research helps product managers & growth teams

  • 01

    Onboarding bottlenecks

    Figure out exactly what causes a user to drop out right before creating their workspace or inviting their team.

  • 02

    Checkout & paywall hesitation

    Ask users why they hesitated or abandoned the checkout step to capture immediate pricing or friction context.

  • 03

    Churn diagnostics

    Automatically trigger a deep qualitative exit interview the moment a customer hits the “Cancel Subscription” button.

What a study looks like for product managers & growth teams

01

What could we learn?

The “why” behind the metric that moved.

  • Onboarding bottlenecks: what causes a user to drop out right before creating their workspace or inviting their team.
  • Checkout & paywall hesitation: why users hesitated or abandoned the checkout step, with immediate pricing or friction context.
  • Churn diagnostics: a deep qualitative exit interview the moment a customer hits “Cancel Subscription”.
  • Value proposition validation: whether your updated landing page positioning matches what users expect when they experience the real product.
  • Market expansion & positioning: what a new market’s audience needs, how they perceive your product’s value, and which messages to lead with before you launch.
02

Who would we speak to?

The people at the moment the number changed.

  • Users who dropped out of a funnel step, interviewed the split-second it happens.
  • Customers who hit “Cancel Subscription”.
  • Visitors who read your positioning, then met the real product.
  • Your target audience in a market you have not entered yet, recruited for the study.
03

What would we get back?

Ranked, evidence-backed insights to de-risk the next sprint.

  • Clear, prioritized product feedback and market insights backed by clickable user quotes.
  • No unreadable spreadsheets: thousands of lines of raw conversation distilled into themes.
  • Your original baseline tracked after the fix, to prove the change moved the target metric.

An example study

“Why do users drop out right before inviting their team?”

THE RESEARCH
Interviews trigger the moment a user leaves the invite step. Each one is a 1-on-1, AI-moderated conversation that digs into what they expected, what they saw, and what they did instead.
WHAT YOU RECEIVE
The causes of the drop-off, ranked by how often they came up, with quotes behind each, and the conversion metric tracked against your baseline once the fix ships.

How 8x works with you

We shape the study with you, speak to the right people, and bring back findings and recommendations you can act on.

  1. 01 / SPOT

    Identify the opportunity.

    Connect your existing product funnels to catch moments where users drop out, or start with a new market you want to enter and the audience you need to understand.

  2. 02 / FRAME

    Instant study architecture.

    Type what you want to learn and who you want to reach in natural language. The AI study builder automatically drafts goals, screeners, and interview criteria in seconds.

  3. 03 / ASK

    Massive parallel deep dives.

    Scale from 10 to 1,000 interviews. 8x Research runs individual, AI-moderated conversations that dynamically dig into unexpected answers to get the real “why”.

  4. 04 / FIND

    Ranked strategic themes.

    No unreadable spreadsheets. 8x Research distills thousands of lines of raw conversation into clear, prioritized product feedback and market insights backed by clickable user quotes.

  5. 05 / TEST

    Measure growth payoff.

    Launch your conversion fix. Track success directly against your original baseline data to prove your feature changes moved the target business metrics. For a new market, test which positioning and messages resonate before scaling your launch.

Less second-guessing.
More understanding.

Book a demo