8xResearch compared with Strella
Strella and 8xResearch are the two closest platforms in this category: both run AI-moderated interviews and return synthesis rather than recordings. The real difference is what starts a study, and whether a human ever moderates one.
What Strella is genuinely good at
Strella is the only platform here that treats AI and human moderation as equals rather than treating one as a fallback. For research where some sessions genuinely need a person, that matters more than any feature list.
- 1.1
AI-moderated and human-moderated sessions in one platform
- 1.2
Video as well as voice, with real-time synthesis during fieldwork
- 1.3
Instant clip sharing, and search across past projects
- 1.4
Participant recruitment included rather than bought separately
Where 8xResearch is different
Strella is built around a study somebody decided to run. 8xResearch is built around a product that keeps producing reasons to run one.
- 2.1
Studies triggered by product behaviour, not only by a researcher starting them
- 2.2
Findings available over MCP inside Claude, ChatGPT or an IDE
- 2.3
Oriented to product, growth and engineering teams rather than consumer insights
- 2.4
Free tier with ten completed interviews a month
When Strella is the better choice
If some of your studies need a human moderator — sensitive subjects, senior participants who expect a person, or research your organisation will not accept from a machine — Strella does both in one place and we do not. Choose them for consumer and brand research in video, too; that is the work they are shaped around.
Decide for yourself
Talk or type a question and watch it become a study brief and a sample interview. No card, nothing to install, and no call with us first.
Try a study now